Access Hire Industry Insights: Four Key Trends for Telecommunications in 2022

Telecommunications is one of the UK’s most essential and fastest growing industries. But innovation has often been slowed by legacy infrastructure that is massively outdated and complex.

In the coming years, we will see these challenges finally resolved. The UK government has earmarked £5 billion for “Project Gigabit” – its attempt to ensure the expansion of high-quality broadband into hard-to-reach areas¹ – as well as a slew of further investments to promote innovation and security in the sector. 

Some estimate the cumulative impact of these projects could result in a £120 billion boost to the UK economy over the coming 15 years². Value will be produced at every step of the process, from hiring innovative access platforms to creating thousands of new jobs. 

In this report, we explore four key trends that will drive this growth in 2022.

Four telecoms trends in 2022

1. The 5G rollout

The expansion of 5G networks will accelerate during 2022, with EE claiming it will deliver 5G to 90% of the UK’s geographic area by 2028³. This looks increasingly plausible: UK comms regulator Ofcom says the number of 5G base stations in the UK doubled in 2021, with coverage now ‘outside 42-57% of premises,’ – and we should expect this number to grow rapidly. 

Much of this is thanks to the Government’s £200 million 5G Testbed and Trials programme. The government has made clear its intention to make the 5G roll out as widespread and impactful as possible – largely by “cutting red tape” to enable innovation. This includes simple factors like increasing competition, as well as more “out there” proposals, such as using “Street furniture” like lampposts as 5G towers.

Not only does 5G offer increased speed, reduced latency and greater reach – there are clear ESG benefits too. It is up to 90% more efficient than 4G in terms of energy consumption per unit of traffic (W/Mbps), and the ongoing rollout could produce huge energy gains across the country’s telecoms infrastructure.

But this is where the 5G rollout gets more complex

The reality is, providers will not be relying on 5G any time soon. Despite the rollout, networks will still need a robust 4G infrastructure for many years. While Vodafone will phase out 3G in 2023, it will continue to simultaneously invest in its 4G infrastructure – however fast 5G access expands.

Equally, 5G is not the only type of network most want access to. 45% of enterprise businesses are concurrently testing or deploying Wi-Fi 6 and 5G for their advanced wireless initiatives. Indeed, a recent Deloitte survey found that fully 98% of respondents expected their organisation would be using both technologies within three years. 

Perhaps tellingly, countries that report the highest levels of 5G pilots and deployments also report the highest levels of WI-FI 6 pilots.¹⁰

2. Major fibre projects

In November 2021, CityFibre announced that its full fibre infrastructure project –  in partnership with Vodafone – had been successfully deployed by more than one million homes.¹¹ But this is just the start. CityFibre expects the project to see full fibre-optic broadband deployed in 8 million homes by 2025 – creating 4,000 jobs in the process.¹² 

There is competition though. In may 2021, Openreach set a goal to reach 25 million with fibre-optic broadband by 2026 – with plans to reach 4 million new homes each year. Virgin Media soon followed suit, announcing its intention to upgrade its entire fixed network to full fibre by 2028.

These projects will be highly complex, requiring powered access equipment to successfully deploy the necessary infrastructure. But the net result will be a huge increase in both supply and demand. 

A report from the FTTH Council Europe predicted the total number of fibre subscriptions in the UK to increase to 18.5 million by 2026, with the overall penetration of fibre reaching 63.1%.¹³

Are targets too ambitious?

While the above figures are promising, the infrastructure required for such coverage will not be easy – requiring much strategic and technical support. The UK government has found this out the hard way. In a recent report, they were forced to break their manifesto pledge to achieve nationwide fibre coverage by 2025 – with the date now moved back to 2030.¹⁴

3. Reinforcing telecoms security

Following the passage of the Telecommunications Security Act last year, we should expect increased efforts to reinforce the security and safety of the UK’s telecoms networks. With increasingly powerful connectivity, the dangers of cyber attacks have intensified. Both the UK government and private companies are highly incentivised to ensure networks are maximally robust.

There will also be an important balance to strike between increasing security and ensuring efficient competition. The government has launched a £250 million initiative to build more competitive, innovative and diverse supply chains – reducing the reliance on a small handful of massive equipmark firms.¹⁵ However, this may create conflict between providers’ desire for security and their desire for economic efficiency.

The government has already enshrined a law to strip out ‘high-risk’ suppliers’ tech from networks,¹⁶ which will have a huge impact on security. But actioning this may not be so simple. BT has estimated that it will take 5 years and £500 million to remove Huawei technology from its networks.¹⁷


4. Focus on values

Overall, network performance is improving. Broadband and mobile complaints are down despite increased usage,¹⁸ and the various projects we’ve discussed thus far show how the telecoms sector is innovating. But that does not mean providers are safe from competition. 

64% of consumers are likely to switch phone providers within the next three years if telecoms don’t invest and act fast.¹⁹ This means there is growing pressure on companies to innovate -and clear rewards for those that are able to do so fast.

In the coming year and beyond, we expect to see telecom companies looking to go beyond providing great service. They will increasingly have to position themselves as adding extra value beyond the traditional bounds of telecoms – and this will ramp up significantly throughout 2022.

BT is a prime example: they recently declared that they would only back “responsible tech” in the future, with an emphasis on climate change, diversity and inclusions.²⁰ This will run through their entire business, informing everything from the access platforms they lease to their commitment to a circular economy model.

While other businesses may take differing approaches, the takeaway is clear: telecoms companies must increasingly be more than just telecoms companies in order to survive.


How Our Eco Welfare Units Deliver Value at Every Level

At Welfare Hire, we believe that great products should deliver value across multiple dimensions. That is why we promote our five core pillars of quality, service, environment, wellbeing and value.

Every mobile welfare unit in our range is built with these five factors in mind. And in order to demonstrate that fact, we are going to explain how our most popular products improve performance across each pillar.


Kelling Group Eco7 Mobile Welfare Unit


The Eco7 was designed to deliver greater quality while taking up less space. With its unique retractable drawbar, the unit’s onsite footprint is 40% smaller than other mobile welfare units. This provides greater flexibility, as it can fit into spaces other units can’t. And by minimising trip hazards, it makes Health and Safety compliance seamless.


All Welfare Hire products include a 62-point quality assurance process and dedicated expert support. But the Eco7 dramatically reduces the need for services – saving you both time and money. Its Smart XL Water WCs boast extra-large waste tanks, reducing the frequency of service intervals whilst improving wash & WC facilities.


The Eco7 is far more eco-friendly than other welfare units on the market. Using Smart Hybrid battery power, it is able to run silently on purely green energy 75% of time – all without ever compromising performance. This produces huge fuel savings and CO₂ reductions of up to 15x.


The Eco7 is far more eco-friendly than other welfare units on the market. Using Smart Hybrid The Eco7 is designed with comfort in mind. It has 20% more internal space than comparable welfare units, providing more room for 7 people comfortably – with bench seating, back rests and large tables as standard. This creates a far more positive space for employees to spend their downtime – ultimately increasing wellbeing and boosting morale.


With the combined elements above, the Eco7 delivers far greater value than any comparable mobile welfare unit. It has set the bar for products of this size and scope, demonstrating the power of innovative mobile welfare units.



The ECOXLi is the pinnacle of quality for mobile welfare units. It is the largest towable unit on the market and whilst many providers are using HGVs to deliver their units, we are using our own fleet of modern, Euro VI-compliant, low-emissions pick-ups, driven by our own experts. – ensuring you get the absolute maximum in terms of welfare accommodation and without compromising accessibility.


The ECOXLi optimises usage due to 100% use of recycled rainwater and non-chemical XL water tank with smart service management. Its smart telemetry system enables you to monitor energy usage in real-time, to optimise efficiency and eliminate fuel wastage. This also empowers you to schedule water and WC services for exactly when they are needed – reducing the frequency of service intervals.


Our ECO smart power use of renewable solar energy and next generation Lithium cell batteries with smart auto start stop power management is next level. With 100% silent & clean green energy, this minimises requirement for generator power usage, and for the summer months is not required at all.


The ECOXLi is also the largest welfare unit on the market. It provides space for up to 15 people, offering comfortable seating, full canteen facilities, a separate working office for two, drying facilities and two separate water-flush WCs. This helps support a happier, healthier and more productive workforce – ultimately changing the way employees think about their work.


For many businesses, value is all about the bottom line – and the ECOXLi delivers this in spades. With its user-friendly dashboard, XL water system and ECO power system, you can easily optimise for efficiency and eliminate downtime – making it the most economical welfare unit of its kind.