THANK YOU

Type: Permanent, Full-time

Location: Normanton

Working hours:  Mon – Fri, 8am – 5pm.

Job Function: To develop new business and optimise existing customers base for strategic growth. The role is centred around three main areas of responsibility for business development: prospecting new sales, market research & analysis and sales & marketing projects. The role holder will also be key in building and developing a Marketing team as the business continues to grow.

Reporting to: CEO & Commercial / Sales Director (Group / AHN / WHN)

Collaborating with: Group Sales & Hire teams, internal colleagues, customers, external partners and other key stakeholders.

The ideal candidate will be a dynamic individual with a creative mind and a head for business to undertake this crucial role. Requirements include a strong track record in developing and managing marketing initiatives to support strategic growth, brand equity and market position. 

Key Responsibilities:

• Competitor analysis & benchmarking and market research to support development of proposition and competitive advantage.
• Pricing, hire and sales analysis to clearly link features and benefits to create differentiation and added value for our market-leading proposition.
• Understanding of “Fame vs Fortune” to optimise omnichannel PUSH & PULL campaigns to build Brand equity, customer retention and new business acquisition in core strategic areas.
• Develop and implement B2B marketing mix – e-shots, digital campaigns, social media, case studies, product & sales support material, demonstrations, off-hire/customer review reports, trade shows & industry events, PR & articles, carbon calculator, volumetric data, customer promotions, product launches and focus push events, seasonal/sector campaigns.
• SEO via website development & digital media, including development of social media platforms.
• General marcomms development for multiple stakeholders, including internal colleagues.
• Developing and executing targeted campaigns for core customers, sectors and product groups.
• Canvassing customer feedback and market intelligence to develop case studies and other supporting material for sales pitches and tailored propositions.
• Development of marketing calendar, including key events, campaigns & marcomms.
• Sector and customer mapping for key stakeholders to engage.
• Attending and organising key industry and customer events, including trade shows.
• Assisting customer meetings & visits and supporting in sales initiatives where required.
• Optimise customer engagement through developing engagement at key stakeholder category levels.
• Customer reviews, identifying trends and opportunities in our current customer base.
• Production of KPIs and analysis to support delivery of marketing strategy.
• Additional and ad hoc duties requested to support your line manager.

Requirements:

• 2+ years’ experience in marketing management.
• Must have a strong marketing focus and be target-oriented.
• Creative approach to marketing.
• Results-driven focus with analytical capability.
• Ability to work to deadlines and manage dynamic workloads.
• High attention to detail and excellent proficiency in English.
• Self-starter and organised with track record of delivering projects.
• Good people person and team player.
• IT literate with good working knowledge of design software (e.g. InDesign).

For more information on this position, please apply today with your latest CV hr@kellinggroup.com